custom formula supplement manufacturer
Developing your custom formulation to your exact specifications! A custom formulation is defined as a product made exclusively for your company to your exact specifications. Such formulas might range in complexity from a single ingredient to several different components. This process might involve the modification of an existing product or the development of a completely new formulation “from scratch”. GENSEI currently provides several hundred custom formulations for our established customers and can assist you in every phase of product development including packaging.
Custom Formulations Usually Require Minimum Orders… One of the most common obstacles encountered when pursuing custom formulating is the minimum order required. Such minimums can often exceed 200,000 capsules or several thousand pounds of powder for each and every order!
Don’t get worried just yet! GENSEI only requires the bare minimum of any custom formulation be produced while maintaining extremely competitive pricing. Depending upon the type of product, from whey protein, preworkout powders , gelatin/vegan capsules, tablets, and even plant based proteins, our minimums are manageable.
Why Choose Custom Formulation?
Unrivaled Brand Differentiation
Escape the crowded market of generic, stock formulas. A custom formula offers a unique selling proposition that sets your brand apart and helps you build a distinct identity.
Targeted Efficacy
Address specific health concerns or target niche demographics with precision. You control the ingredients, dosages, and combinations to create a product designed for optimal results for your intended users.
Ownership and Asset Building
Unlike private label, the formula you develop through custom formulation is yours. This intellectual property becomes a valuable asset for your business.
Complete Quality Control
Define the exact quality standards, sourcing requirements, and specifications for every ingredient in your product, ensuring integrity from the ground up.
Innovation at Your Core
Leverage cutting-edge research and novel ingredients to create a truly innovative product that can capture new market opportunities.
Our Custom Formulation Process
We guide you through a clear, step-by-step process designed to bring your unique supplement idea from concept to reality efficiently and effectively.
Our Expertise & Capabilities
- Experienced R&D Team: Our team comprises skilled scientists, formulators, and technical experts with deep knowledge across various supplement categories and dosage forms.
- Scientific Foundation: We base our formulations on sound scientific principles and current research to create effective and stable products.
- Advanced Facility: Our is equipped to handle complex formulations and ensure high-quality production.
- Problem-Solving Prowess: We excel at overcoming common formulation challenges, such as ingredient interactions, stability issues, solubility, and achieving desired flavors or textures.
Key Factors to Consider When Formulating Dietary Supplements
| Factor Area | Specific Considerations | Importance | Impact on Formula Design |
|---|---|---|---|
| Product Concept & Goals | Target Audience (Age, gender, health status) | Determines ingredients, dosages, and forms; ensures product relevance. | Directly defines core ingredients, dosage ranges, and desired product format. |
| Desired Health Benefits / Claims | Dictates which ingredients with scientific evidence are needed and at what effective doses. | Must include ingredients that support intended claims, present within effective dosage ranges. | |
| Uniqueness / Unique Selling Proposition (USP) | Helps the product stand out in the market. | May require exploring novel ingredient combinations, unique dosage forms, or specific manufacturing processes. | |
| Scientific Basis & Efficacy | Scientific evidence for ingredients (Dosage, mechanism) | Ensures product effectiveness, supports claims, builds consumer trust. | Ingredient choices and their dosages in the formula should be based on reliable scientific research. |
| Synergistic or antagonistic effects between ingredients | Optimizes formula effectiveness, avoids interactions that reduce efficacy or increase risk. | Requires careful ingredient pairing and consideration of chemical properties and metabolic pathways. | |
| Ingredient Selection | Ingredient Source & Purity | Impacts product safety, quality, and regulatory compliance. | Requires sourcing from reputable suppliers; ensures ingredients meet quality standards and purity requirements. |
| Ingredient Form (Standardized extracts, salt forms, etc.) | Affects bioavailability, stability, solubility, and cost. | Choose forms with high bioavailability, stability, and suitability for the chosen dosage form and manufacturing process. | |
| Allergen, GMO status, Organic/Vegan certification requirements | Satisfies specific consumer needs and regulatory requirements. | Requires careful screening of ingredients; selecting options that meet certification standards or are free from allergens. | |
| Dosage & Safety | Effective Dosage Range for each ingredient | Ensures the product delivers the intended benefits. | Determines the precise quantity of each active ingredient to include in the formula. |
| Toxicity, Safety Upper Limits (UL), and interaction risks | Ensures the product is safe for consumption at recommended doses over time. | Avoid exceeding safety limits; evaluate potential interaction risks between combined ingredients. | |
| Dosage Form & Delivery | Chosen Dosage Form (Capsule, Tablet, Powder, Liquid, Gummy, etc.) | Influences consumer acceptance, ingredient stability, production cost, and required excipients. | Must consider ingredient compatibility (e.g., solubility, compressibility, taste) for the form, and select suitable excipients. |
| Ingredient stability within the chosen form | Ensures the product remains effective and safe throughout its shelf life. | May require stabilizers, adjustments to ingredient combinations, or selection of forms/packaging that protect ingredients. | |
| Taste, Smell, Color, Texture (especially for non-capsules/tablets) | Directly impacts consumer experience and likelihood of repeat purchase. | Requires selection of appropriate flavors, colors, sweeteners, and excipients to mask undesirable traits or improve texture. | |
| Manufacturing Feasibility & Scalability | Suitability of formula for large-scale production | Ensures the product can be produced consistently, efficiently, and economically. | Consider ingredient physical properties (flow, stickiness) and select appropriate manufacturing processes and equipment. |
| Required manufacturing equipment and technical capabilities | Ensures the chosen manufacturer can actually produce the formulated product. | Formula design should consider the capabilities of the intended contract manufacturer. | |
| Product Stability | Required Shelf Life | Ensures product potency and safety are maintained throughout its intended lifespan. | Consider physical, chemical, and microbial stability; plan for accelerated and long-term stability testing. |
| Sensitivity to light, temperature, and moisture | Determines appropriate manufacturing, packaging, storage, and shipping conditions. | Select appropriate excipients, packaging materials, and provide relevant storage recommendations. | |
| Safety & Quality | Absence of contaminants (Heavy metals, microbes, pesticides, etc.) | Ensures the product is safe for consumption and meets regulatory standards. | Strict raw material sourcing and testing protocols are essential to prevent contamination. |
| Ingredient purity and authenticity | Ensures the product contains the correct ingredients at the stated quality. | Requires robust testing and verification processes for all incoming raw materials. | |
| Regulatory & Compliance | Regulations in Target Markets (Ingredients, dosages, labeling, claims) | Ensures the legal sale of the product, avoiding recalls and fines. | Strict adherence to permitted ingredient lists, dosage limits, labeling formats, and substantiation requirements for claims. |
| Required Testing (e.g., heavy metals, microbes, pesticides) | Ensures the product meets safety standards mandated by regulations. | Formula design and ingredient sourcing must account for required safety testing. | |
| Cost & Budget | Cost of raw materials, manufacturing, packaging, testing | Determines the product's final cost and potential profitability. | Balance ingredient selection and quality with cost; may require exploring cost-effective alternatives or optimizing processes. |
| Target Cost of Goods Sold (COGS) | Ensures the product is competitively priced in the market. | Formula design must manage overall cost while maintaining quality and efficacy. | |
| Packaging Compatibility | Interaction between formula and packaging materials | Prevents degradation of the product or packaging, ensuring stability and safety. | Select packaging materials that are chemically inert and compatible with the formula's ingredients. |
| Packaging's protective properties (Moisture barrier, light protection, oxygen barrier) | Ensures product stability during transport, storage, and shelf life. | Choose packaging based on the formula's sensitivity to environmental factors. |
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Ingredient Sourcing & Quality Assurance
The quality of your final product begins with the quality of its ingredients. We have established relationships with trusted, vetted suppliers globally to source a wide range of high-quality, identity-verified raw materials. Every incoming ingredient undergoes rigorous testing in our quality control process to confirm its identity, purity, and compliance with specifications before being approved for use in your custom formula.
Regulatory Compliance Support
Navigating the complex landscape of supplement regulations is critical. We design your custom formula with compliance in mind, adhering to relevant standards such as FDA guidelines (including 21 CFR Part 111 for cGMP). Our team can also provide guidance to help ensure your product labeling meets all necessary regulatory requirements, reducing your risk.
Timeline & Investment
Custom formulation is a collaborative process, and the timeline and investment required can vary depending on the complexity of the formula, the type of ingredients used, the number of revisions, and testing requirements. Developing a unique, stable, and compliant formula requires time and resources. We will provide a detailed proposal and estimated timeline after our initial consultation and research phase. Think of this as a strategic investment in creating a proprietary asset for your brand.
Comparison of Dietary Supplement Formulation Types
| Feature | Client-Provided Formula | Custom/Tailored Formulation | Manufacturer's Stock / Private Label | AI-Assisted Formulation (Approach) |
|---|---|---|---|---|
| Formula Origin / Ownership | Client owns & provides IP | Manufacturer's R&D designs for client (IP ownership negotiated, often client) | Manufacturer owns IP | Method used by formulators (Owner is the one using the AI - usually Manufacturer or Client R&D) |
| Level of Uniqueness | Fully Unique (as designed by client) | Fully Unique (designed to client's specific needs) | Limited (formula is pre-existing, shared across brands) | Can enhance uniqueness in Custom, or develop novel Stock ideas |
| Development Process | Client provides formula & specs; Manufacturer validates, sources, scales for production. | Collaborative R&D process: Consultation, research, design, sampling, testing, optimization. | Client selects from existing catalog; Focus on packaging & branding. | Data analysis, pattern recognition, predictive modeling to guide ingredient selection, ratios, stability, or market trends. |
| Development Time | Faster (formula ready); Time depends on validation & sourcing unique ingredients. | Longest (requires research, design, testing, revisions). | Fastest (formula is ready to go). | Can potentially speed up research & optimization phases within Custom/Stock development. |
| Typical Investment | Moderate (Primarily manufacturing & validation costs) | Highest (Includes significant R&D fees + manufacturing costs) | Lowest (Primarily manufacturing & packaging costs) | Variable (May increase R&D cost or be part of manufacturer's overhead, depending on the model) |
| Best Suited For | Brands with existing R&D teams, proprietary formulas, or specific IP they want to protect. | Brands seeking maximum differentiation, unique market positioning, precise control over product attributes, specific niche targeting. | Startups, brands testing market demand, those needing quick launch, limited R&D budget, less focus on unique IP. | Formulators/Brands interested in leveraging technology for data-driven insights, exploring novel combinations, or potentially accelerating R&D. |
| Key Characteristics | Requires client to have formulation expertise or previous external formulator. | Highly collaborative process between client and manufacturer's R&D experts. | Formula is "off-the-shelf"; differentiation is primarily through branding, marketing, and packaging. | AI acts as a tool to augment human expertise, analyze vast datasets, and potentially identify non-obvious relationships between ingredients or market factors. Requires large datasets and validation by human experts. |
Types of Supplements We Can Formulate
Our formulation expertise spans a wide array of supplement types and forms, including but not limited to:
- Vitamins, Minerals, & Multivitamins
- Herbal Extracts & Botanicals
- Amino Acids & Proteins
- Probiotics & Enzymes
- Nootropics & Cognitive Support
- Sports Nutrition Products
- Weight Management Formulas
- Specialty & Condition-Specific Formulas
- Pet Supplements
- …and across forms like Capsules, Tablets, Powders, Liquids, Gummies, Softgels, etc.
Ready to Get Started?
It’s time to move beyond the ordinary and create a supplement that truly represents your brand’s vision. Partner with for expert custom formulation services.
